The decision to start this new blog over on blogger.com has everything to with the ebook that I downloaded today, Crush it!, by Gary Vaynerchuk, aka Gary Vay-ner-chuk. (For more about him, see http://garyvaynerchuk.com)
I am only on the first chapter but already he has convinced me that you have to put your passion into your ideas as well as exploit the advantages of social media to create, build and nurture your online brand. So, first stop, a proper blog on blogspot.
The idea behind his book is that the internet not only revolutionised access to information in a similar manner to the (European) invention of print, but the internet has radically change the nature of business.
His argument is that anyone who puts themselves to it can compete head-on with big, traditional companies by being on the web. They can do this because the gatekeepers are removed and people aren't hampered by not having deep pockets.
Nothing new? No, but his point is that the advent of social mediums such as Twitter, Facebook, YouTube etc actually make it easier today than it was during the dotcom boom to build a brand, be seen and form connections and partnerships. This applies both upwards to large companies willing to sponsor your site and downwards to those people you reach through your online activities.
Like I said, I've only read the first chapter so far but already I've been inspired to set this website up and make a proper go of it. I will keep posting as I read and I will do a full review once I'm done.
I look forward to having "online conversations" with you, my readers.
JK
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