
In this advertisement for Lloyd's TSB they make the common error of randomly using capital letters (a form of camel humping?). There is no need to write Bank Managers in this text. It only needs to read: Our bank managers are here to help you.
This is where the game of Whack-A-Mole comes to mind. Rather than get a marker pen out and making corrections, what is needed is a good mallet to clear out all of the capital letters.
The number of pointless capitals cropping up in peoples' texts is definitely a growing trend. This is particularly true when people confuse titles with occupations. You might write about Prof. Bloggs and Dr. Bloggs, but they – like bank managers – are still professors and doctors, with no caps. Lloyd's may know money, but not English.
No comments:
Post a Comment