Media Watch: newspaper sign

I was walking in town yesterday and saw this sign. The first thing that caught my eye was, of course, the "free loaf of bread", which made me wonder if the recession has really got to the point where the people no longer had bread.

The second thing to catch my eye, and which is why I took the photo, is the missing apostrophe in "tomorrows" (sic). As you have probably guessed by now this should be "tomorrow's".

I know that advertisers are just as guilty as the general public in getting the apostrophes muddled up, but you would think that the people in charge at the Bristol Evening Post would be able to avoid making the same mistake.

Maybe this is what cost cutting and the belief that sub editors (copy editors, for the US readers) are a waste of space in the newsroom. Maybe they have all been sent to bake the loaves of bread.